Support for assessing the use of AI, machine learning, and data analytics to understand tourism demand patterns, customer behaviour, and planning needs in maritime and coastal tourism. The service focuses on analytical readiness and practical planning.
Type of Service: Advisory
Expected Outcome: Forecasting concept note; identified data needs and sources; recommendations for demand-planning use cases; short roadmap for next steps.
Target Groups: Tourism SMEs seeking stronger planning, pricing, or service-development decisions.
Digital & Green Transition contribution: Enables data-driven decision-making through AI and analytics adoption, directly contributing to digital transformation in tourism business planning.
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