Introductory training on augmented and virtual reality technologies for tourism professionals, covering practical use cases, available tools, content structuring principles, and how to integrate AR/VR into visitor experiences and storytelling. The training is oriented toward non-technical staff who need to understand, commission, or manage AR/VR content - not toward technical development.
Type of Service: Training
Expected Outcome: Delivered training workshop; training materials including overview of relevant tools and platforms; attendance list; draft experience concept note developed during the workshop; written recommendations for next steps in AR/VR adoption.
Target Groups: Tourism experience designers, heritage interpreters, marketing teams, destination managers, and owners of coastal tourism SMEs seeking to enhance visitor engagement through digital experiences.
Digital & Green Transition contribution: Builds staff capability to plan and manage immersive digital experiences that strengthen tourism digitalisation and responsible interpretation of local assets.
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