Support for improving digital visibility, customer engagement, and online performance through booking systems, analytics, content planning, and digital marketing tools relevant to maritime and coastal tourism SMEs.
Type of Service: Advisory
Expected Outcome: Digital marketing assessment; recommendations for tools and channels; short marketing improvement plan; draft KPI suggestions.
Target Groups: Tourism SME owners, marketing staff, booking and customer-facing teams.
Digital & Green Transition contribution: Drives SME digital transformation through adoption of data analytics and digital marketing tools, improving competitiveness in digitally evolving tourism markets.
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