Training on SEO, content creation, social media management and analytics to improve online visibility, digital customer engagement and evidence-based tourism marketing. The service focuses on practical marketing use and digital communication capabilities.
Type of Service: Training
Expected Outcome: Delivered training workshop; training materials; attendance list; draft digital marketing action points; written recommendations for analytics use.
Target Groups: Tourism SME owners, marketing teams, booking and customer teams, managers.
Digital & Green Transition contribution: Supports the digital transition by strengthening the use of digital marketing tools and data-based promotion practices. It contributes to the green transition indirectly by improving communication efficiency and reducing reliance on traditional promotional materials.
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