Digital Tourism Operations and Analytics Skills

Practical training for maritime and coastal tourism SME staff on using digital tools for day-to-day operations, including booking platforms, customer analytics dashboards, online performance monitoring, and basic data interpretation. The training covers general digital literacy relevant to tourism operations and is tailored to the SME's existing systems and digital maturity level.

Type of Service: Training

Expected Outcome: Delivered training workshop (minimum half-day); training materials and practical exercise templates; attendance list; written summary of recommended internal digital practices; participant skills checklist for follow-up.

Target Groups: Operational and front-line staff, booking and customer-facing teams, marketing staff, office administrators in maritime and coastal tourism SMEs.

Digital & Green Transition contribution: Builds staff capability to use digital tools and analytics in tourism operations, directly supporting SME digital transition and service modernisation.

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